Messe Düsseldorf Group to organize new MEDICAL FAIR BRASIL
The Messe Düsseldorf Group is re-focusing their activities on the health market in Brazil and will organize the first MEDICAL FAIR BRASIL from May 5 – 8, 2020 at the Expo Center Norte in Sao Paulo. It will be an annual event. MEDICAL FAIR BRASIL is supported by and staged in cooperation with the Brazilian medical technology manufacturers association ABIMO. Messe Düsseldorf’s foreign representation in Brazil is responsible for organizing the event.
“With Messe Düsseldorf and ABIMO, two strong partners are working on the mutual goal of establishing MEDICAL FAIR BRASIL as Brazil’s leading event platform. Using our global network of 75 foreign representations and 12 affiliated companies or subsidiaries, we promote the event in over 130 countries and contribute our valuable experience in organizing medical trade fairs,” explained Wolfram Diener, Managing Director of Messe Düsseldorf.
The Messe Düsseldorf Group has been organizing successful healthcare events around the globe for many years. In 2017, these healthcare events were grouped under the new umbrella brand “MEDICAlliance” in order to be marketed as a unit worldwide. In addition to the world-leading trade fair MEDICA and the internationally leading supplier trade fair COMPAMED (held concurrently in Düsseldorf, Germany) , the alliance includes MEDICAL FAIR INDIA (Mumbai/New Delhi), MEDICAL FAIR ASIA (Singapore), MEDICAL FAIR THAILAND (Bangkok) and MEDICAL FAIR CHINA (Suzhou).
For the South American market, MEDICAL FAIR BRASIL is now being added as a further member of MEDICAlliance. Meditech in Colombia (Bogota) already successfully represents MEDICAlliance in South America.
“We know the market and are already well connected in the industry in Brazil thanks to our previous commitments. For us, it is strategically important to have a strong presence on this market with MEDICAlliance. Positive growth prospects and Brazilian business partners, who in our experience are reliable and sincere, are the ideal foundation on which to build a top business,” said Horst Giesen, Global Portfolio Director Health & Medical Technologies at Messe Düsseldorf. The Brazilian market’s volume for medical technology is approximately $ 5.7 billion (source: gtai) and the healthcare industry is among the industries with the highest growth rates in the country.
Paulo Fraccaro, Superintendent at ABIMO, is also looking forward to the cooperation for MEDICAL FAIR BRASIL: “The cooperation between ABIMO and Messe Düsseldorf will bring forth a strong alliance. Together, we are creating the ideal platform for companies to present their innovations and meet relevant decision-makers – both those active in health care as well as manufacturers and distributors in other countries.”
Key exhibit categories at MEDICAL FAIR BRASIL are: Medical technology / medical products, laboratory technology and diagnostics, health IT, physiotherapy and orthopedic technology as well as medical services. The trade fair primarily addresses physicians, medical professionals and managers of health institutions as well as health industry service suppliers and experts in the fields of science, politics, trade and industry.